To understand the importance of training
we need to first take a look at various applications of animation.
This will give us an idea of the scope of this medium.
To list some of the prominent areas:
1.
Entertainment
a. Computer games
b. Film
c. Television
d. Interactive media
e. Internet
2.
Advertising
a. Television
b. Direct marketing
c. Interactive media
3.
Engineering
a. Computer aided design
b. Design and test bed experiments
4.
Simulations -medicine, sports, manufacturing, space
and deep sea exploration, archeology, defense, paleontology,
legal study
5.
Education
a. Internet
b. Computer based training programs
c. Corporate presentations thru Interactive media
The
current market for animation is estimated to be in the range
of US$ 30 billion. A large chunk of this market is in North
America and Canada. Asian countries like China, Philippines,
Korea, Taiwan and recently India are providing a small chunk
of work to these markets. Often this work is not the end
product but a part of it.
Be
it setting up his own animation and sfx studio in 1995
or providing insights and project reports to help re
structure organisations and animation training schools,
independent animation producer and TASI India founding
member/spokesman Ranjit Singh's 15 yr old stint
in the animation Industry is marked with many highlights.
In 2001, Ranjit resigned from the company he founded
and has since been working as an independent animation
producer, director and consultant. He is currently writing
the first of a series of books on animation for beginners.
An animator and modeler himself, Ranjit is very passionate
about animation. He wants the new breed of animators
to avoid the struggle of his formative years and in
this endeavor he is forever available for advice to
students and animators alike. He can be reached at phanspal@vsnl.net
Back to top |
NASSCOM
estimated the Indian animation industry to be to the tune
of US$ 500-600 million for the year 2001. In terms of local
content development there have been some sporadic attempts
made by India but these have either been of poor quality
or straddled by financial constraints. A serious lack of
large-scale expertise seems to affect most animation companies.
An overpowering reliance on technology without a supporting
base of qualified animators is one of the main reasons why
we are lagging behind in local content development.
We
must remember that high-end technology requires qualified
high-end personnel. Coupled and compounded by an absence
of animation culture due to the unavailability of proper
training courses. This should in some measure explain why
we are still struggling to find the genre of the independent
Indian animator.
End
of Part 3
Part
4 of the series entitled 'MANPOWER' shall appear in the
next issue of Animation 'xpress.
Read
Part 1
Read
Part 2
|
