| Talking to Indiantelevision.com, Zee Telefilms Ltd
Films Division CEO Nitin Keni said they would watch the first print
of Bhagmati by next week and then will start the release process.
Holding on to his theory that Indian market is not ready for theatrical
animation films, Keni said that they would decide the release and
distribution strategy of Bhagmati by analysing the response
its promos would generate.
"We are planning 60 to 90 days of promotion for Bhagmati.
Since Bhagmati is an adult love story, the general public
is our target group. Though it is partially an animation film, it
is a proper love story of two and half hours duration and here I
can't adopt a strategy that would work for children's films,"
said Keni. He didn't revealBhagmati's promotional strategy
saying it is yet to be finalised.
Zee has co-produced One Dollar Curry with France TV and
Silhouette Films. Zee is now marketing the film through overseas
territories. Keni said the film was not targeted at India though
they would release it here in some multiplexes. Directed by Vijay
Singh, the movie stars Smriti Mishra of Sardari Begum fame.
Khosla ka Ghosla, targeted at the artistic circuit, is co-produced
by Padmalaya Telefilms and Delhi-based Tandav Films. Zee will distribute
the Dibakar Banerjee-directed movie starring Anupam Kher, Boman
Irani, Praveen Dabbas, Tara Sharma and Naveen Nischol.
Keni said that Zee was looking at different genres of films these
days. "We have identified the business potential these short
and low/mid-budget films have. We are in all areas of films now,
taking up different genres."
According to Keni, Zee Telefilms has commissioned one Telugu film
with Jayapradha in it, apart from the Hindi remake of the Tamil
movie Dhool starring Sunny Deol. When queried about the chances
of launching another Gadar, he said it would take some time,
though he has short listed two scripts.
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