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nick.kids.us for kids and nickjr.kids.us for parents and preschoolers
have been created by the network as extensions of nick.com and nickjr.com.
Elaborating further on the strategy Nickelodeon Online senior VP
and GM Mike Skagerlind is quoted in a media release as saying, "At
Nickelodeon we're committed to putting kids first, and we want to
be everywhere kids are, especially on the Internet.
"We are delighted to be able to extend Nickelodeon's engaging
Internet entertainment philosophy to the new dot kids domain in
a way that continues to observe and respect kids' safety and privacy,"
he said.
One of the features that nick.kids.us offers is the SpongeBob's
Jellyfish Shuffleboard. Fans of the hit show SpongeBob SquarePants
can play undersea shuffleboard with SpongeBob SquarePants and surfer-squirrel
Sandy Cheeks.
Then there is The Fairly OddParents Big Superhero Wish Game. Fans
of the special episode of The Fairly OddParents' Big Superhero
Wish can zap super-villains and rid Timmy Turner's town of evil.
On the other site nickjr.kids.us there is Dora's Super Silly Costume
Maker: preschoolers can help Latina heroine Dora and her cousin
Diego dress up for a super silly fiesta. They can also have fun
with Blue's Matching Game. The aim is to help To help Blue from
the show Blue's Clues find all the matching cards.
On 4 December 2002, US President George W Bush had signed into
law the Dot Kids Implementation and Efficiency Act. This had created
a kids.us domain to serve as a "safe haven" for children
using the Internet.
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