|
With $10 million in seed capital, the venture is being led by legal
and telecommunications pioneer Reagan Silber and Silicon Valley
entrepreneurs and executives Keith Richman and Charles Katz.
Talent and literary agency Creative Artists Agency (CAA) will assist
the broadcaster in new business activities and content acquisition
strategies.
Its programming falls within three areas which reflect the above
mentioned tagline:
Watch the Best: EdgeTV will transport viewers to live tournaments
around the world. The high-stakes games promise plenty of drama.
Play with the Best -- Edge TV will let viewers be part of the programmes.
Viewers can play at home while watching experts give tutorials on-the-air.
They will also be able to compete online against the best players
in every game
for cash and prizes. With the evolution of interactive television
future EdgeTV viewers will have the ability to actively play with
their favourite celebrity game champion or dice roller.
Live Like the Best -- Offering inside access into the world of
games, and the fantasy lifestyle that high rollers live, EdgeTV
will also help viewers live like the winners. It will profile casinos
and hotels as well as exotic gaming locations.
Silber was quoted in a company release saying, "We acknowledge
that there is competition in the marketplace, but believe that this
concept is clearly differentiated by its programming spectrum, strong
capitalisation and emerging partnerships with the creative and gaming
communities. EdgeTV will be a comprehensive source for the games
that people play. We anticipate that it will not only be strongly
embraced, but demanded by viewers."
|
