MUMBAI: Malayalam channel Asianet has launched its
first-ever animation show, based on the 13th century Arab folklore
character Mulla Naseeruddin. The tele-strip will air three times a
week (Wednesday, Thursday and Friday).
Channel officials say that the three-minute capsule show set in
the Arab background is targeted at the Gulf viewers. The show will
be aired at 3 pm in India (1:30 pm UAE) with a repeat telecast at
11:30 pm (10 pm UAE).
According
to Asianet chief producer M R Rajan, a group of young expats living
in Dubai is behind the show. The show titled Mulla Kathakal
(Mulla stories) is produced by Ishaq Madayi for Crayon Visual Media,
which has offices in Kerala and UAE.
The animation is being handled by the Kochi-based Centre for Animation
Technology (CAT).
It can be said that the Malayalam TV market, known for the amount
of humour-based content it churns out, is slowly hugging the animation
genre. Earlier Asianet had telecast the Malayalam version of the
animation show The Adventures of Tenali Raman.
Asianet's competitor Kairali TV recenlty launched a five-minute
animation strip titled Kunjammaan (Uncle Kunj). Kairali had
debuted in the animation realm some time back with the animation
series Bobanum Moliyum (Boban & Moly).
According
to Asianet chief producer M R Rajan, a group of young expats living
in Dubai is behind the show. The show titled Mulla Kathakal
(Mulla stories) is produced by Ishaq Madayi for Crayon Visual Media,
which has offices in Kerala and UAE.