(14 April 2007 2:10 pm)

MUMBAI: National broadcaster Doordarshan has deployed the Envivio mobile TV headend for its DVB-H pilot.

DD's mobile TV pilot, launched with eight channels, will be expanded to 16 channels later this year. The pilot enables Doordarshan to test the reception quality of the broadcast coverage. DD will also use this opportunity to explore the different possibilities for service bouquets, including advertising and interactive services to gain consumer feedback.

"Doordarshan has proven to be a trendsetter in adopting technology that enhances the entertainment experience of Indian consumers. We are excited to be involved in such a high profile project," said Julien Signes, president and CEO of Envivio Inc. "As the uncontested leader in MPEG-4 mobile video headend deployments, we are confident that Doordarshan's customers will have a high quality mobile TV experience."

The Envivio mobile TV headend supports 3GPP, 3GPP2, DVB-H, DMB and ISDB-T network standards. It also features the world's first and only multi-rate, multi-resolution and multi-standard encoder that outputs eight simultaneous profiles from a single video input, informs a company release.