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Seventymm acquires Madhouse Media
 

Indiantelevision.com Team

(6 June 2007 5:27 pm)

 

MUMBAI: The movie rental company, Seventymm has acquired the business of Madhouse Media Pvt. Ltd. which has a multi nodal channel strategy and currently operating in Bangalore, Delhi, Chandigarh, Mumbai and Chennai.

Co-Founders of Madhouse, Sameer Guglani and Nandini Hirianniah have joined the Seventymm management team.

Majority of the existing customers of Madhouse would gradually transition into Seventymm as well, says an official release.

Commenting on this acquisition, Seventymm CEO and founder Raghav Kher said, "The Board of Seventymm is excited about this development and believes that it will further strengthen our strategy and execution robustness. This firmly entrenches our leadership positioning in this market and brings us a step closer to our vision of any movie any time anywhere in India."

Madhouse co-founder and CEO Sameer Guglani, who now joins the Seventymm team as VP corporate strategy, commented, "The teams at Seventymm and Madhouse share the vision and passion to excel in the movie rental space. This is a big step in achieving our goal of delivering best value to the customers. We are looking forward to explosive growth and really exciting times ahead."

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