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Badhniwalla is Mauj Mobile consumer marketing head

Indiantelevision.com Team

(23 July 2008 2:00 pm)

MUMBAI: People Group's wireless arm Mauj Mobile has appointed Yuzdi Badhniwalla as head – consumer marketing.

The end-to-end digital solutions company is now looking at tapping consumer markets.

People Infocom CEO Manoj Dawane said, "With Yuzdi's expertise in the B2C domain, we are excited about new 'go-to-market' strategies that will go a long way in reiterating Mauj Mobile as an industry leader."

Badhniwalla will be responsible for tailor-making customer solutions, and building relationships with channel partners. His portfolio will also include managing the product life cycle for the company's mobile gaming vertical.

Badhniwalla said, "It is an exciting place to be in, bringing together a rapidly evolving consumer market and a burgeoning MVAS sector. Consumer profiling and consumption pattern analysis will be our two key focus areas in the months to come."

An alumnus from the Indian School of Business, Badhniwalla holds a PGDBM in Strategy, Leadership and Analytical Finance.

Badhniwalla has 12 years of experience in the media and internet space. He has previously worked with the Times Group and Rediff.com, where he played a central role in projects including – launching TimesClassifieds.com and scaling-up RediffP4Cclassifieds.