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Tata Sky Ltd claims that 'Actve Matrimony'
was launched based on extensive consumer research
findings that were conducted by Tata Sky and
bharatmatrimony.com for over a year.
Tata
Sky subscribers can access the listings
on their TV and get contact details of the
preferred listings by sending an SMS request
to Tata Sky. The listings will be updated
on a weekly basis featuring 1000 new matrimonial
listings every week classified according
to multiple languages and communities. All
Tata Sky subscribers will be allowed access
to this service free of cost.
Tata
Sky Ltd chief marketing officer Vikram Mehra
said, "After launching educational
based services, match highlights on-demand,
24x7 'darshan' of temples, cooking recipes
on-demand, we bring another first to the
market – matrimonial listings on TV.
We believe that 'Actve Matrimony' will help
us grow our 2.3 million connection base."
Said
BharatMatrimony.com founder and CEO Murugavel
Janakiraman, "This tie-up will help
to consolidate our leadership position in
the matrimony industry by adding direct
access to over two million homes in addition
to our existing base of over 12 million
members.
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