The speakers that will voice their opinion at the forum include the likes of Mattel Toys India marketing director Nanette D’Sa, Motorola South Asia marketing director Neil Stewart and Coca-Cola Far East's country marketing director Shakir Moin.

Kid Power Xchange is a source for youth marketing information that encompasses all areas of marketing, promotions, market research, e-commerce and branding. Through their conferences, training programs, newsletter and website - the Kid Power Xchange provides important information on the success and failure of marketing.

This is for the first time that MTV, Nickelodeon and Kid Power Xchange have teamed up for this forum. 'Serious Business and Intense Fun' is what the Youth Marketing Forum 2004 is all about.

Other specific areas that the forum will cover are:

• How Coca-Cola inspires loyalty via cradle-to-grave marketing strategies?
• The latest design concepts that appeal to youths as presented by Mattel Toys India
• Bringing a brand to life via experiential marketing as done by Nickelodeon
• How Columbia Tristar Films enhances media and retail visibility via brand associations
• Building brand traction amongst young people via partnership marketing from Motorola
• Leveraging the possibilities of mobile technology as experienced by Starhub and Globe Telecom
• How to harness the power of word-of-mouth and viral marketing
• Motivations behind purchases, hot buttons, must-haves and fave hang-outs
• Creative methods for brainstorming product and promo ideas