| This is the second time that an exclusively designed
licensing campaign for a client by Cartoon Network has secured an
award at the prestigious Promotion and Marketing Awards Of Asia. Last
year, Cartoon Network's Bano Toon Star With Scooby-Doo And
Max won an award in the category for 'Best Campaign Generating Brand
Awareness And Trial'.
The award winning licensing campaign was developed to achieve Bharat
Petroleum Corporation Limited's objective of targeting the family
as opposed to just the vehicle owner across Delhi, Mumbai, Bangalore,
Chennai, Kolkata and Hyderabad.
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