Talking to indiantelevision.com, Archies executive director Pramod Arora said, "This is a licensing arrangement with the Walt Disney company to produce paper products for consumers in India and we will also be outsourcing gifts from India and around the world."

Arora further added, "Disney is launching own channel in India very soon and once that is done we will also be launching our products."

The Disney products will be marketed in Archies' retail outlets in select Indian cities wherein a special Disney corner will be created.

"Disney is one of the most popular companies in the world and doesn't need any introduction. However, in India Disney hasn't been represented properly till now. With our tie up with the company, people will now have access to all the merchandising under one umbrella."

While the launch of the Disney channels is awaited in India under the stewardship of Rajat Jain (ex-Set executive vice-president); a lot more branding and marketing activities can be expected in the near future.