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Peta print ad, which features Simpoo dressed in a lettuce-leaf sarong,
was unveiled by the original lettuce lady Aditi Govitrikar and designer
Hemant Trevedi.
In a press release issued by the company, declaring his support
and love for animals across the world, Simpoo has renounced all
things non-vegetarian and vowed to take his role as a champion for
animals very seriously.
Outlining Simpoo's plans, Channel [V] head honcho Amar K Deb offered,
"Simpoo's on a mission... to ensure that animals across the
world are treated with love and respect. As a mascot, who is loved
by Channel [V] viewers across the country, Simpoo is confident of
spreading the message of the ethical treatment of animals. Simpoo's
equity with our viewers is very high. It's cool, hip and very healthy
to be a vegetarian, and Simpoo will deliver this message in true
Channel [V] style."
 The
video version of the ad campaign, which was previewed at Olive's
Bar and Kitchen, shows Simpoo narrating his mouth-watering diet
plan. He starts his day with aloo da paratha and mango aachar and,
later, dines on aloo gobhi and sarson da saag. His students and
wife, meanwhile, are shown expressing surprise at Simpoo's saying
'na' to chicken tikka.
"We are very proud to have Simpoo support animal rights by
choosing to become a vegetarian. We hope that his fans from Jalandhar
to Chennai will follow Simpoo's example and realise that a vegetarian
diet is the only way to go, " says Peta India's chief functionary
Anuradha Sawhney.
Simpoo joins a host of celebrities who have 'turned over a new
leaf' for animals, including Pamela Anderson, John Abraham, Aditi
Govitrikar and Elizabeth Berkley, adds the release.
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