Indiantelevision.com Team

(2 July 2008 6:00 pm)

MUMBAI: With an aim to continue its partnership with athletics, Toyota has become the official sponsor of the International Association of Atheltics Federations (IAAF).

The event will be held from 15-23 August 2009, at Berlin in Germany.

Toyota has been associated with the IAAF since the 9th IAAF World Championships in Athletics in Paris in 2003. It further continued its partnership for Helsinki 2005 and Osaka 2007. In its role as Official IAAF Partner, the company supported the infrastructure for these championships by providing cars.

Following the previous deals with VTB, Seiko, Epson and TDK, Toyota will now become the fifth sponsor of the IAAF for this competition. Mondo is the IAAF official supplier.

IAAF president Lamine Diack said, "As one of the world’s top companies, this decision of Toyota to partner us until 2009 indicates a shared belief in our sport’s values as well as the commercial and marketing potential of our top competition."

According to the official IAAF partner agreement, Toyota will become the official women’s bib sponsor and support the world record programme. This programme is a promotional initiative which aims at offering recognition to women who break an official world record at the world championships.