Indiantelevision.com Team

(3 July 2008 4:00 pm)

MUMBAI: Big Street, the out-of-home (OOH) division of Adlabs Films, has appointed Rabe T Iyer as its head. He will be taking charge on 7 July.

Iyer comes in from ZenithOptimedia West and South where he was working as the managing director.

Iyer said, “Big Street has acquired significant inventories across the country providing quality and effective consumer-centric innovative solutions. In the years to come, we want to be known as solutions provider and not merely media providers.”

Iyer brings in around 15 years of all round media exposure. He is known for scoring high practices in emerging mediums like digital, mobile, and integrations. As country manager - Vietnam - Publicis Groupe Media, Rabe led three media organisations Zenithmedia, Optimedia and Starcom.