Indiantelevision.com Team

(7 July 2008 7:00 pm)

MUMBAI: Zee Entertainment Enterprises Limited (Zeel) CEO Pradeep Guha has launched an out-of-home (OOH) outfit. The OOH marketing division, Street Culture, will be part of Guha's existing media firm Culture Company which has in the past produced films like Fiza and Tehzeeb.

Guha confirmed to Indiantelevision.com that he would continue to hold the position of Zeel CEO.

"Based out of Mumbai, Street Culture will market OOH properties like billboards, ambient media and street furniture. It will be a division of Culture Company," Guha added.

Sriram Iyer will head the division as the CEO of Street Culture. Prior to this, Iyer was with the OMI division of Laqshya Media. Meanwhile, Swapna Desai is roped in as the COO of the division.

The Culture Company is into creating entertainment products and managing talent.