Indiantelevision.com Team

(8 July 2008 2:00 pm)

NEW DELHI: Rediffusion DYR strengthens its Delhi team with two new appointments. While Vikram Raj has joined as business head, Jaideep Mahajan has been appointed as the creative head.

Raj will be responsible for clients like Xerox, Amway, GPI, Pure Earth and Givo, while Mahajan will partner Deepesh Jha to head the creative team for Airtel.

Rediffusion DYR – Delhi, executive VP Sandeep Madan said, "Vikram and Jaideep come into very strategic roles in Rediff. Their experience across their fields is immeasurable and they are going to be key strengths in our march towards a leadership role in the industry."

Prior to joining Rediffusion, Mahajan was the creative group head in McCann Erickson at Kuala Lumpur. Says Mahajan, “"I am excited about working on a brand like Airtel, especially after the way Rediff has turned around their communication."

Meanwhile, Raj joins Rediffusion after working as a strategy consultant – communications and information technology with United Nations Economic Forum, USA.

Raj adds, "After working for the UN Economic Forum, it did seem difficult to find something more challenging, but Rediffusion offered me something very clear, focussed and a field to test my mettle in the advertising industry, something I have not had such direct contact with till now."