Indiantelevision.com Team

(1 July 2008 3:30 pm)

MUMBAI: Castrol has sealed a six-year deal with FIFA to become the official sponsor of the FIFA World Cup until 2014.

With the closing of this agreement, the lubricants company gets the worldwide rights for the 2010 FIFA World Cup in South Africa, the 2014 FIFA World Cup in Brazil and the two FIFA Confederations Cups which fall within the 2007-2014 period.

“With its new Performance Index, Castrol has enhanced the fans’ experience with exclusive data on the players’ speed, efficiency and performance in matches. The index was developed with football experts like Arsène Wenger, Ottmar Hitzfeld and Emilio Butragueño. Thus, this partnership not only highlights FIFA’s confidence in South Africa and Brazil as the host nations, but also shows that the global business community believes in the positive impact the events will have,” said FIFA president Joseph S Blatter.

Through Castrol Performance Index, Castrol aims to showcase the importance of the brand’s core values of passion, technical progress and performance in a way that is both innovative and engaging.

“Our investment in football has proved a tremendous success and allowed Castrol to develop new opportunities in a way that has added value to our business partners; excited and rewarded our fans; and motivated our staff. I hope that this partnership will reignite the same passion,” Castrol lubricants senior vice president Mike Johnson added.