Indiantelevision.com Team

(9 July 2008 6:30 pm)

MUMBAI : Realty channel Real Estate TV has signed a memorandum of understanding (MoU) with media marketing and sales company MQ Networks, by which it will market air time on the TV channel.

As per the MoU, MQ networks will manage the ad sales for Real Estate TV for two years.

Says Real Estate TV CEO Prem Menon, "MQ Networks will manage our ad sales for two years. It will manage those clients and brands which go through ad agencies while Real Estate TV will manange the ad sales of those brands which come to the channel directly."

Real Estate TV is part of Alliance Group's media arm Alliance Broadcasting. The channel, which is in soft launch stage, will be officially launched on 22 August.

Real Estate TV has signed up several multi-system operators including Hathway Cable & Datacom, Incablenet and Amogh. The channel is yet to strike deals with the direct-to-home (DTH) operators like Dish TV and Tata Sky.

"We are in talks with Dish TV and Tata Sky," says Menon.

MQ network is an integrated media and entertainment company focusing on media sales, custom publishing, out-of-home (OOH) Media, television channel promotion, television content development and broadcasting.