Indiantelevision.com Team

(10 July 2008 8:00 pm)

NEW DELHI: United Breweries has launched its own brand of wines in India under its flagship brand Kingfisher.

Named ‘Kingfisher Bohemia’, the brand has been introduced in four cities, which include Delhi, Bangalore, Pune and Mumbai.

The wine range is available at different prices ranging from Rs 590 to Rs 795, depending upon the market rates of the four cities where the product has been launched.

The range is available in three different flavours; the Strawberry-and-violet Pinotage Rosé, the Pineapple-and-melon white wine Chenin Blanc Chardonnay and the Sweet berry-flavoured Pinotage.

On launching the new products, United Breweries Deputy President Shekhar Ramamurthy said, “We believe that it’s time India discovered the fun side of wine! No rules, no rituals, no dress codes, any occasion and any cuisine matching the wine! This simplifies the enjoyment of wine. Kingfisher Bohemia offers the wine drinker great taste and unmatched flavour, minus the complicated rituals commonly associated with wine drinking.”