Indiantelevision.com Team

(12 July 2008 3:00 pm)

MUMBAI: Pan Asian broadcaster Star has appointed Jonathan Ellis as its senior vice president, ad sales.

Ellis, who officially joined this week, is based in Hong Kong and will report to Star COO Laureen Ong.

Ellis will oversee Star's ad sales activities across the company's regional markets including Singapore, Hong Kong, Korea, Japan, Malaysia, Thailand, Indonesia and the Philippines.

He will also be responsible for developing integrated marketing opportunities and value added solutions for advertisers and marketers to reach their consumers in an effective and targeted manner.

Ong says, “Jonathan joins us at a pivotal time. We’ve had a terrific year thus far with many of our pan regional channels such as Star World, Star Movies and Channel [V] having displayed remarkable success in markets as diverse as Singapore, Malaysia and the Philippines. With someone of Jonathan's experience and track record coming on board, we have an enormous opportunity to further grow our advertising revenues to appropriately reflect our strong viewership across the region.”

“We have some truly magnificent properties that audiences have really connected with, and my focus will be on building creative solutions that our clients can utilize to speak to these millions of viewers,” adds Ellis.