Indiantelevision.com Team

(17 July 2008 4:00 pm)

MUMBAI: Reebok has roped in driving ace Lewis Hamilton as its new brand ambassador in a multi-year partnership deal.

"Lewis is synonymous with individuality, creativity and self expression which are reflected in our brand. He is one-of-a-kind, a true challenger and this perfectly reflects the spirit of the Reebok brand. Lewis is thus the perfect fit for Reebok," said Reebok India managing director Subhinder Singh.

Commenting on his global partnership with Reebok, Lewis said, "I am very excited to be the newest member of the Reebok family, joining top athletes like Thierry Henry, Yao Ming, Allen Iverson, Amir Khan, Carolina Kluft and many more. The athletes from around the world who make up the Reebok family do it their way, and are not afraid to stand out from the crowd. Also, the products Reebok creates for these top athletes provide them with a real competitive advantage."