SBI
launches national ad campaign to create awareness
Indiantelevision.com Team
(21 July 2008 6:00 pm)
MUMBAI:
The State Bank of India (SBI) has launched a national ad campaign,
conceptualised and created by Interpublicity Advertising Agency
(Interpub).
Through
this campaign, SBI aims to facilitate public awareness of
financial products and services.
Interpub has created a series of ads, specially targeting
small towns and cities, talking about the "Do's and Don'ts"
pertaining to routine banking facilities like ATM, netbanking,
net Shopping, credit cards, debit cards, mutual funds, etc.
Interpub
MD Yogendra Gouti says, "Research showed that SBI customers
had several unanswered questions about various facets of banking.
The overall aim was to cover a wide section of the population
while also delivering the targeted message in a clear and communicative
manner."
The
campaign has its origin in the fact that customers from different
socio-economic classes always posed lots of questions to SBI,
claims the bank.
