(21 July 2008 6:00 pm)

MUMBAI: 141Sercon, an activation brand of Bates Asia, has launched Asia’s bouquet of marketing tools called Pulse Suite.

These online marketing tools namely Market Pulse, Shoppers Pulse and Event Pulse are aimed at helping the brands to decipher complex consumer behavior and drive communication and consumer engagement.

With these tools, marketers are reassured of effective tracking of their marketing budgets, which in turn allows them to maximise ROI, claims the company.

141 Sercon MD Vijay Singh said, “We are excited to bring Pulse Suite to Asia. These tools can be leveraged to break the tyranny of conventional and run-of-the-mill rules which influence brand performance to make them more flexible and consumer friendly.”

Market Pulse plans to help give clients a store/format/region specific snapshot of the point of sale effectiveness versus that of the competitors. This tool also generates last mile insights, which allows the brand to focus its marketing budgets on consumer touch points.

Shoppers’ Pulse measures the impact of point of sale presence of a brand on the conversions of prospect to a customer. The tool also helps in generating last mile insights which allow the brand to focus its marketing budgets.

Event Pulse measures the impact that a strategic promotional event has had on the audience or participant via a vis their propensity to the brand being promoted. This tool helps in generating insights which allow the brand to determine the nature of event related association.