Indiantelevision.com Team

(22 July 2008 6:30 pm)

NEW DELHI: Discovery Travel & Living, the lifestyle channel from Discovery Communications India, has launched its new advertising campaign 'Turn it on @10 pm'.

The campaign has been launched across the country on a range of media platforms including television, print, online, outdoors and direct.

The new campaign focuses on the channel's brand imagery, international lifestyle content and the "range of talents" that present shows on the channel every night at 10 pm.

Commenting on the new campaign, Discovery Communications India director marketing and communications Rajiv Bakshi said, "Discovery Travel & Living is the definitive destination for international lifestyle programming in India. It brings the world's best known faces from the world of fashion, cuisine, auto and travel. Besides reiterating the brand character, this advertising campaign will also draw appointment viewing, highlight its programming diversity and build the biggest and real stars on Indian television screens."

The airing line up for the week includes Hell's Kitchen on Mondays, Kylie Kwong: Cooking with Heart and Soul and Nigella Feasts on Tuesdays, Globe Trekker on Wednesdays, Dream Hotels and Indian Food Made Easy on Thursdays, Trinny and Susannah Undress on Fridays, Anthony Bourdain on Saturdays and American Chopper on Sundays.