(23 July 2008 9:30 pm)

BANGALORE: Global digital marketing solutions consultancy Digitas today announced the launch of its second agency in India to be based out of Chennai. Called Digitas, the agency has been launched with a specific focus on providing high end digital and CRM services, including CRM analytics to its global and local clients. Initially, it will concentrate on southern Indian markets.

The agency will leverage Digitas' deep expertise in online marketing and CRM, as well as its global reach and business development resources, and the advantage that Chennai as a location provides in terms of its talent pool, especially in the digital space says an official release.

Previously, Saroja served as head of OgilvyOne, South, where she was awarded major international awards, including the Cannes Direct, Echo and Asian Effie's, for the most effective and innovative direct marketing campaign for her work on a Telecom brand. Among her many strengths, she has a proven track record of accomplishment in building brands and forging and maintaining meaningful client relationships.

Announcing the setting up of the agency, Digitas Global CEO Alan Rutherford, said: "We entered India earlier this year as Solutions | Digitas. A second agency under the Digitas brand banner allows a stronger focus on the southern markets."

Saroja "We hope to be able to offer meaningful solutions to clients looking at holistic and comprehensive way of reaching their customers".

Since joining the Publicis Groupe early last year, Digitas has expanded into the, UK, France, India, Greater China including Hong Kong, Japan, Singapore and South East Asia. The launch of the Chennai operation is a key move in strengthening Digitas' presence in India.