Indiantelevision.com's MAM Stories Archives - 2008
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MAM Stories in the month of May
 
* Advertisers need to change attitude towards FM radio
* Internet ad to double to $51 bn in the US by 2012: IDC
* GlobalBusinessPages.com to offer free online marketing
( 31 May 2008 )
* Ram to test phonometer by year-end
* Wizcraft ties up with id8labs to market iifabuzz.com
* Mukta Arts partners with buzz18.com for Bollywood’s 'Next – Writer’s' contest
* Hickerson Wahaus ropes in Brennan Burger to head its strategic planning team
( 30 May 2008 )
* Neo Sports steals show at PromaxBDA with 11 awards
* Big FM launches anti-tobacco campaign
* Integrate content with advertising to beat ad avoidance
* Brand promotion: Answer lies with the right positioning
( 29 May 2008 )
* Teasers: Effective way to film marketing
* Promos need to be big, bold and strong
* Promax/BDA showcases best promos across the world
* FritoLay launches 'Fight for your flavour' campaign
* AMO Communications awarded creative duties of Runwal Group
* eBay partners with IIFA for IIFA Experiences bid
* Starcom Entertainment renamed as The Bridge
( 28 May 2008 )
* Zapak Cash League to give away money to gamers
* Pepe Jeans London unveils Renault F1 Car to kick-start roadshow
* Hero Electric to pump up volume with 250% growth target in FY'09
* Red FM launches anti-smoking campaign
* American Idol contestant Sanjaya Malakar to star in Nationwide's new ad
* Google India appoints biz heads to augment ad revenue
( 27 May 2008 )
* Retail chain expansion eating into store loyalty: Nielsen
* Big FM promotes Sunita Uchil to national sales director
( 26 May 2008 )
* Koutons to run 1800 stores pan India, focus on South
* Advanced Interactive Sciences joins Mobile Marketing Association
* VODone, AirMedia sign advertising partnership
( 24 May 2008 )
* Subhiksha receives Readers Digest Gold award
* Radio City appoints Bates 141 as its creative agency
* Nakul Chopra takes over as CEO Publicis South Asia
( 23 May 2008 )
* BigFlix rolls out media campaign
* Advertising, distribution key to pumping up sales volume
* Publicis acquires Chinese digital agency EmporioAsia
( 22 May 2008 )
* NDTV to handle ad sales of Channel Guide's Punjabi channel
* DDB Mudra bags media and creative accounts of IL&FS Investsmart
* ASCI wins EASA's Best Practice Silver award
* M&C Saatchi India appoints Parveez Shaikh as SVP & executive creative director
* Coke retort to Pepsico's youngistan not unethical: Atul
( 21 May 2008 )
* Jagran18 appoints Sanjay Bhatla as national sales head
* Sony ropes in 4 sponsors for 10 Ka Dum
* Ficci launches Limca Book of Records in Hindi
* MyScreen to tap India, floats subsidiary
* WPP appoints ex-Digitas executive to head Da Vinci
* Advertisers eye retail space for consumer engagement
* Radio City unveils new marketing campaign
( 20 May 2008 )
* EyeWonder to provide ads on Google content network
( 19 May 2008 )
* OMM sets up sales and distribution division to support clients
( 17 May 2008 )
* Aditya Birla Nuvo forays into apparel retail with Peter England brand
* INX News launches 360-degree marketing campaign for NewsX
* VGC appoints Hanoz Mogrelia as executive creative director for Mumbai
* Sony launches music video of 10 Ka Dum
( 16 May 2008 )
* Big FM acquires new inventory in Ahmedabad and Chandigarh
* Bus conductors to hawk Mysore Sandal soap on new Bangalore airport route
* Procam announces Vijay Amritraj as brand ambassador for Bangalore 10K run
* Ikya appoints Parker as chairman
* Limca resorts to OOH for ad campaign
* Lynn de Souza is chairman & CEO of Lintas Media Group
( 15 May 2008 )
* Saatchi Direct renamed as Saatchi & Saatchi Focus; to strenghten Lovemarks
* Honda launches 8th generation Accord; to set up 100 dealership facilities by 2009-end
* Indian photographer wins Visa Moving Images photo competition
* Neerja Wable is TNS CEO - India, Sri Lanka
( 14 May 2008 )
* O&M names Sudhir Sahni as new president for Delhi
* Percept, Future Group float JV for 'Bollywood Retail'
( 13 May 2008 )
* Star launches comic books featuring TV shows
* O&M Bangalore names Simmi Sabhaney as its new president
* M&C Saatchi, expands service offering; makes new appointments
* SRK launches Reebok Knight Riders store in Kolkata
* Radio Mirchi is official radio partner of Bangalore Marathon
* Arvind Mills gets new name, logo
* Ten Sports partners with Laqshya Media to promote Khali's homecoming
( 12 May 2008 )
* Jim Brehm is Warner Bros. International TV senior VP sales
( 10 May 2008 )
* Sony uses IPL to promote Dus Ka Dum
* Just In Vogue launches contest to celebrate Mother’s Day
* Delhi Metro, Citibank launch co-branded transit credit card
* Sprite launches 'Sprite Kholega Toh Bolega' contest
( 9 May 2008 )
* Promax/BDA honours WWE chairman with lifetime achievement award
* Social media creates marketing space for advertisers
* Value approach is key to email marketing
* Ezeego1.com partners with ICICI for cash back offer
( 8 May 2008 )
* Broadcasters want no govt intervention in TRPs
* Philips appoints Vivek Sharma as chief marketing officer for India
* Arvind to bring Hartmarx brands to India
* Priyanka Chopra appointed as new face of Pond's
* Samsung launches 'Khulja Slim-Slim' offer on flat CTVs
* Percept/H elevates Prabhakar Mundkur to CEO
( 7 May 2008 )
* Kings XI Punjab team rewards Spice Telecom’s Bangalore ‘Chota Champions’
* Airtel launches online contest in US to boost NRIs calling home
* Times OOH appoints Hemanth Shah as EVP and revenue head
( 6 May 2008 )
* Neville Medhora is Rediffusion DYR business head
* Euro RSCG Worldwide wins Jaguar's digital business
* Deccan announces "Win a Plane contest" for children on board
( 5 May 2008 )
* Canon announces summer promotion offer
* Kwality Walls, Oxigen in promotional tie up
* US homes spend $1,400 a year on consumer electronics
* Amitabh Bachchan supports UNEP Billion Tree Campaign
( 3 May 2008 )
* Royal Challengers: Upendra, Ramya are cheer ambassadors
* BBM Canada to deploy portable people meter
( 2 May 2008 )
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July August September October November December
Click below for the past year's Archives
* ARCHIVES FOR THE YEAR 2007
* ARCHIVES FOR THE YEAR 2006
* ARCHIVES FOR THE YEAR 2005
* ARCHIVES FOR THE YEAR 2004
* ARCHIVES FOR THE YEAR 2003
* ARCHIVES FOR THE YEAR 2002

  
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