Indiantelevision.com Team

(19 May 2008 6:30 pm)

MUMBAI: EyeWonder, an innovator in interactive digital advertising technologies and services, announced it is one of the rich media providers now officially approved to run ads on the Google content network.

This certification enables advertisers to work with EyeWonder to serve and track their display ad campaigns across the Google content network. EyeWonder's participation gives advertisers access to more creative format options, flexibility and control over their campaigns with all the benefits of third-party ad serving.

"EyeWonder's addition will enable more advertiser and agency clients to immediately benefit from easy access to the richest media and video ad solutions -- ones that have been consistently proven to deliver stronger branding results for online display campaigns," said EyeWonder SVP global sales Michael Rosner.

According to Nielsen Online, AdRelevance, a global leader in Internet media and marketing research, EyeWonder tripled its campaign impression volume from 2006 to 2007, and also more than doubled its rich media market share. A recent MarketNorms analysis concluded that in-page rich media and video ad campaigns powered by EyeWonder showed significant advantages in delivering increases in core brand metrics compared to those of other rich media ad providers.

EyeWonder and Google worked together to ensure that ads served into the content network meet Google's policies and specifications. Now, advertisers can reach these audiences with compelling campaigns that feature the emotional impact of EyeWonder video, the latest creative and interactive features and more, all within the ad unit itself.