Indiantelevision.com Team

(21 May 2008 6:30 pm)

MUMBAI: The 5th edition of the European Advertising Standards Alliance (EASA) presented the Best Practice Silver Award to the Indian self-regulatory organisation, The Advertising Standards Council of India (ASCI).

The prize was awarded "for its outstanding campaign in collaborating with the Indian government to spread self-regulation and provide sufficient legal backstop. The campaign was supported by a strong awareness campaign for the self-regulatory organisation (SRO)."

The awards were presented on 8 May in Madrid during EASA's annual meeting, which brought together representatives of its 48 members.

"There has been an increasing need to push forward a global vision in response to a rapidly growing international advertising market, partly made possible due to the internet and other technological advances. This has now been made possible thanks to our non-European corresponding members," stated EASA chairman Jean-Pierre Teyssier.

The awards were judged by a panel of EASA industry members.

One of the jury members, Dominic Lyle of the European Association of Communications Agencies, commented that "it's encouraging to see the EASA recommendations on Best Practice becoming reality in so many markets - the winners of these Awards are an inspiration to everyone who is serious about self-regulation".

ASCI chairman Bhaskar Das said, "This prestigious Award is recognition of the efforts and passion of each of us over the years towards strengthening ASCI's role in self regulation in the country and I'm sure this will further motivate us to work more enthusiastically."