Indiantelevision.com Team

(22 May 2008 7:00 pm)

MUMBAI: Publicis Groupe has acquired the Shanghai-based full-service digital marketing agency, EmporioAsia.

Effective immediately, the agency will rebrand as EmporioAsia Leo Burnett with current CEO Vincent Kobler heading the renamed agency.

Operating alongside Arc under the Leo Burnett China umbrella, the acquisition immediately boosts the multinational agency's strategic, production and creative capabilities in the fast-growing digital sphere.

EmporioAsia specialises in online strategy and creative search marketing and analytics. Its clients include Hilton Hotels, China Eastern Airlines, Philips, Shangri-la Hotels, Parrot and ING bank. Founded in 1999, the agency has 35 staff.

"The acquisition of EmporioAsia confirms our commitment to strengthening the Publicis Groupe presence in digital and emerging markets. The talent and expertise of EmporioAsia will help us maintain a leading edge in what is largely considered to be one of the most promising advertising markets in the world," said Publicis Groupe CEO and chairman Maurice Levy.