MUMBAI:
BigFlix, the home entertainment division of Reliance ADAG,
has rolled out a media campaign titled ab aam zindagi ban
jaye filmy.
The
media campaign includes TV, online, outdoor, radio and print medium.
The commercials
are a humorous take on popular Bollywood movies like Om Shanti Om, Saawariya
and Matrix.
The
campaign revolves around humour by making jest at particular scenes and visuals
that are trademark shots of a famous movie.
BigFlix
COO Kamal Gianchandani said, "The ab aam zindagi ban
jaye filmy ads are designed to remind people about their
fundamental love of movies and to create a strong association
between BigFlix and the movies they like to watch. Our fundamental
goal is to tell consumers that there is a better way to watch
movies and I think the ad does justice to this goal."
