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Subhiksha receives Readers Digest Gold award

Indiantelevision.com Team

(23 May 2008 5:30 pm)

MUMBAI: Subhiksha, a retail chain in India, was conferred the Readers Digest Gold Award after being rated as Reader’s Digest Most Trusted Retail Brand for 2008.

In the Reader's Digest Trusted Brand survey, consumers were asked to nominate their most “trusted brand” in 42 categories across different products and services.

Each named brand had to be rated on six core parameters including trustworthiness, credible image, innovativeness, quality, value and understanding of consumers' needs.

Subhiksha Trading Services MD R.Subramanian said, “We receive this award with great humility and pride and see it as recognition of our commitment to deliver consistently low prices and great savings to our consumers even in inflationary times. It is a source of inspiration for all of us to double our efforts in bringing the Subhiksha advantage to many more consumers in India in the months and years to come.”

Subhiksha has also featured in the World’s top 50 local dynamos list, as per a recent study conducted by the global firm Boston Consultancy Group.

Aditionally, Adani Wilmar’s Fortune, has been presented with the Reader’s Digest Trusted Brand Award. The award is an acknowledgment of “Adani Wilmar’s pervasive market presence and consistent product quality”.

Adani Wilmar Limited (AWL) is a joint venture between The Adani Group of India and The Wilmar International Limited of Singapore.

While The Adani Group deal in international trading and private infrastructure, The Wilmar International Limited of Singapore is a trader and refiner of edible oils.

Reader’s Digest Asia Trusted Brands Survey (previously known as Reader’s Digest SuperBrands) conducted the survey to identify brands which appealed most to affluent and discerning Asian consumers.

The survey was conducted in six Asian markets covering India, Hong Kong, Singapore, Malaysia, Taiwan and Thailand. Readers were asked to nominate the brand they admire the most across a wide range of lifestyle and everyday products and then rate that brand on quality, value, trustworthiness, image and understanding of customer needs.

AWL MD Pranav Adani said, “We are delighted to bag this award. It is like a feedback and reward to our company and its employees who relentlessly work towards offering the best to our customers in terms of nutrition and taste. This award has been like a benchmark for us to live up to our stakeholders expectations. Adani Wilmar being a leader in edible oil market has crossed significant milestones in the area of quality and identifying tastes that appeals to our discerning consumers. It is our constant endeavor to be recognised as the finest oil brands and delivering greater efficiency aimed at making consumer delights a way of life.”

AWL has 80 branches with 5000 distributors pan India.

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