Indiantelevision.com Team

(24 May 2008 3:30 pm)

MUMBAI: Advanced Interactive Sciences, LLC (AIS), a provider of integrated response solutions to the direct response industry, has joined the Mobile Marketing Association (MMA).

The MMA is a non-profit association that aims to stimulate the growth of mobile marketing and its associated technologies.

As a provider of response solutions that convert responders through any channel - phone, web or mobile - into buyers, AIS' solution enables coordination of multi-channel marketing programs through one company.

AIS mobile response solution blends “the immediacy of mobile with the ease of a phone call for order completion”.

With mobile click-to-call capability, prospective customers don't need to dial the phone. They have to click on the phone number on a mobile website, banner landing page or SMS and are directed to the AIS speech platform for order completion.

By partnering with AIS, mobile marketing companies can track consumers through to completion of a transaction whether the result is an order, a lead or an appointment.