Indiantelevision.com Team

(27 May 2008 7:00 pm)

NEW DELHI: Pepe Jeans London unveiled the Formula One ING Renault car at High-Street Phoenix in Mumbai. The speed machine was unveiled by Bollywood actor Kunal Khemu to kick-start the Pepe Jeans London roadshow which is scheduled to cover prominent malls across Mumbai.

Commenting on the unveiling of the Renault Formula One Car, Pepe Jeans London Managing Director Chetan Shah said: "The brand traits of Pepe Jeans London, which is all about feeling young, stylish and iconic, meet their ideal match in the Formula One ING Renault brand."

Early February this year, Pepe Jeans London signed a global tie-up with the ING Renault Formula 1 Racing Team as one of its official sponsors for the next three years. The sponsorship details included logo presence on the racing car, racer suits, ticketing logistics and much more.

Accelerating the Formula One craze to a higher level, Pepe Jeans set the roadshow in motion scheduled in Mumbai, which not only has the ING Renault F1 car on display, but will be supported by promotions and quizzes. The mega prize for the promotions is a chance for the consumer to win free tickets to the first ever happening night-circuit at Singapore Grand Prix in September.

The roadshow will see the car travel to some of the happening malls of Mumbai.