(27 May 2008 9:30 pm)

MUMBAI: Zapak.com, in partnership with Reliance mobile, has launched a contest Zapak Cash League. Based on cricket, the contest pays cash money to whoever plays games on the site.

The contest will be till 22 June. Everyday the winner is decided on the maximum number of time a gamer spends on the site on a 24-hour span. The money earned is equivalent to the number of games played on the site on a particular day.

To promote the contest, Zapak.com has unveiled a media campaign and a music video. The entire communication is centered on the idea of Kricket se kya mila? meaning what a normal citizen is getting from Cricket.

Zapak has worked with Big Music to create the music video. Centered on cricket, the music video is called “Kricket se kya mila?”

Zapak.com chief marketing officer Arun Mehra said, “Cricket players get man of the matches, endorsements, controversies, but what does a common man get from watching a game of cricket. So we introduced our Zapak Cash League where a player can win loads of prizes from playing games on Zapak.com."

On this association Reliance Mobile brand and marketing head Sanjay Behl said, “In our endeavour to reach out to the youth and connect with them on an on-going basis, Reliance Mobile associates with every passion that drives the youth! It is one of its kind initiative with huge potential and we are very delighted with this association."

MakeMyTrip, Dominoes Pizzas, Big Flix and TicketvAsia are the associate partners for the contest. Giftmate is the lead partner for the initiative.