Indiantelevision.com Team

(28 May 2008 8:00 pm)

MUMBAI: AMO Communications has bagged the creative duties of Runwal Group, which specialises in developing residential, commercial, and retail projects, following a multi-agency pitch.

The account is pegged to be between Rs 50-70 million.

AMO Communications is a joint venture advertising agency that was set up in 2000, in association with Percept Holdings and Hakuhodo Inc.

AMO Communications COO Jitendra Khokle said, “With the extreme clutter and me-too nature of real estate advertising the challenge was to create a unique brand experience that is sustainable and commands a premium in the long-term. We used out proprietary planning models to bring out some unique insights in the category, which we are sure will translate into this brand experience. The fact that Runwal has a presence in residential, commercial and retail verticals just makes the win even more exciting.”

“AMO’s process driven approach and the ability to deliver innovative creative solutions is what swung our final verdict in their favor”. We have a wide spectrum of needs from our communications partners, and AMO, backed by the broad spectrum of offerings from its parent group Percept Limited seemed the best fit for our needs,” added Runwal Group director Sandeep Runwal.