Indiantelevision.com Team

(28 May 2008 6:00 pm)

MUMBAI: FritoLay India has launched a new marketing campaign - "Fight for your flavour." The campaign allows consumers to vote for the flavour of their choice.

The campaign has been launched to market the two new flavours of Fritolays - "Saif's Spunky Pimento" and "Dhoni's Balsamic Blast". The flavours are available in 32 gm packs priced at Rs 10 each.

Also "Saif's Spunky Pimento" and "Dhoni's Balsamic Blast" have been selected by the Lay's brand ambassadors Saif Ali Khan and M S Dhoni respectively.

Consumers can vote for a specific flavour through SMS (short messaging service), by calling or through a website. Consumers can also vote at polling stations which will be put up in malls and multiplexes.

While the flavour which recieves the highest number of votes will stay in the market, the flavour with lesser votes will not be made available for sale.