Indiantelevision.com Team

(29 May 2008 4:30 pm)

MUMBAI: Big FM Delhi has launched an anti-tobacco campaign on the occasion of World No Tobacco Day. The campaign is named 'Get high on 100 chartbusters, not on Tobacco.'

As a part of the campaign a 'Big ashtray' will be placed at 3Cs in Lajpat Nagar and RJ Sujata will motivate Delhi listeners to stub their cigarettes in it. As an on-air offering, the station will air top 100 anti-smoking messages penned by the participants of the campaign on 31 May.

A huge message board will also be put up around the Big ashtray for Delhiites to write their anti-tobacco messages. The drive's aim is to ensure a healthy life and to spread the message amongst the youth against Tobacco abuse.

Big FM Delhi station director Punit Mathur said, "This is a campaign to create awareness among the youth on the ill effects of tobacco consumption and we have driven the message through both the on air 100 Chartbuster music and the on ground offering. The support received from the people has been tremendous, which only encourages us to offer entertainment coupled with such awareness creation initiatives."

Meanwhile, Big FM Surat is also planning to walk the same rope with its 'Ab to Tambaku Chhodo' (At least quit tobacco now) campaign. Its RJs will discuss the ill effects of tobacco consumption on air. Also a cancer specialist will talk on the subject and answer listeners' queries and bytes of prominent citizens of Surat and cancer patients (suffering due to tobacco consumption) will be aired.

In addition, an OB (Outside broadcast) van carrying RJs will travel across Surat and citizens can write their messages on the Big banner.

Big FM cluster head (Gujarat) Hitesh Budhbhatti said "Every tobacco consumer is aware of the harmful effects of tobacco consumption, but through this activity we want to emphasise on the eventual outcome of tobacco consumption. We want to remind people what they could turn into, if they don't give up tobacco consumption now."