Indiantelevision.com Team

(29 May 2008 11:55 pm)

MUMBAI: Amidst the boisterous atmosphere at the Promax/BDA India 2008 award ceremony, it was Neo Sports Broadcast that came out on top winning 11 awards (four golds).

NDTV Imagine CEO Sameer Nair was conferred a special gold award by the promax/BDA community as an acknowledgement for promoting Promax in India.

Neo's 'Gas', a promo that was created to establish the tension factor during India-Pakistan series, made a clean sweep in the best sports promo, best sound design and the best script category.

The silvers that Neo bagged were for the best out-of-house station image promo (Power Play), best promotional campaign (tension), best sports promo (Rusty Nail), best launch campaign (Tension), best sound design (Gas), best editing in a promo(Gas) and best animation(Stumps) category.

MTV India and VH1 won four awards each under various categories.

Zee Entertainment Enterprises, NGC Network India and Multi Screen Media (new name of Sony) won a total of seven awards each under various categories. While Zee won four golds, NGC took away three and Multi Screen Media bagged two golds.

Zee Entertainment won gold for best children's programme promo (Li'l Champs), best print ad (Zee Next campaign), best original logo design (ICL) and best holiday/seasonal/special event promo (Amitabh b'day special).

It won three silver for Funniest Spot (ICL 2007 Delhi Jets), best print ad (Midday Mate SMS) and best print campaign (Zee Next print campaign).

NGC won golds for best public service announcement (One Car Less), best collateral material(Trapped) and best documentary promo (Trapped).

It won the silver awards for best collateral material (My Brilliant Brain), best multi-media campaign (History Rocks), best infotainment promo (The Fight) and best documentary promo (World's Most Dangerous Drugs).

INX Media, Filmy and The Cell won four awards each under various categories, which include both silver and gold.

While Star India bagged three awards, Times Global Broadcasting and GenX Entertainment (Bindass) won two awards each.

Given below is a detailed list of the winners for Promax/BDA India 2008: