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Inez Albert is BBC Worldwide digital sales director for Asia

Indiantelevision.com Team

(1 September 2008 3:00 pm)

MUMBAI: BBC Worldwide has appointed Inez Albert as its new digital sales director for Asia. Albert joins as part of the Asian sales team to provide digital leadership and insight and to drive ad sales across BBC Worldwide's digital channels in Asian markets.

Inez was previously the Forbes.com regional sales director in Asia and brings over 10 years experience in media sales in the region across traditional and digital channels.

Inez will be responsible for driving regional ad sales on BBC.com, the ad-funded international expression of the BBC website outside the UK.

BBC Worldwide VP sales, Asia and Australasia, ad sales Sunita Rajan said, "Inez is bringing with her a great depth of experience and contacts in the digital space that will help us really maximise our potential in Asia. BBC.com gives advertisers the opportunity to reach large, targeted, high quality audiences."

BBC.com MD Kym Niblock says, "Having a digital sales director on the ground in Asia is going to be a huge boost to our activities in Asian markets. BBC.com provides a massive international audience and so our advertiser base needs to be just as diverse."

Albert says, "Coming on board with BBC Worldwide is an opportunity for me to work with some unique online properties and a great international brand. The BBC Worldwide portfolio offers advertisers some fantastic opportunities and I'm looking forward to driving their take up across Asian markets."