Let Ad Pick tell you all a story:

A boy is sitting on some stairs, when a girl walks down and sits next to him. The boy is wearing Fastrack sunglasses. The girl is wearing a Fastrack watch. The boy gives a card to the girl. The girl gives a card to the boy. The boy gives a bunch of cards and letters to the girl. The girl returns a bunch of the same.

The girl then pulls out a heart shaped gift and hands it to him, and he returns a similar token. They get up and begin to walk down the staircase as she removes her watch and hands it to the guy. The guy gives her his sunglasses. The girl seems to think for a second and says "Umm…I think there was one more."

Boy smiles, checks his pockets, and removes a picture from his back pocket and gives it to the girl. We see it is a photo of them together. The girl holds it, and then tears it down the middle. She hands him back his half, and keeps her own.

Both of them turn and walk away in opposite directions.

Ok!!! This is no story at all. This is the new Fastrack TVC, coming from the house of Madison.

Review: Well, Madison's new TVC on Fastrack is a direct hit on its target audience….the modern youth. Every frame of the TVC lives up to its punch line mightily….move on.

If you are a DEVDAS in today's world, the contemporary youth's dictionary has only one synonym for you…LOOSER.

"You've gotta move on guys, not brood over some stupid heartbreak!" is the statement that comes from the YO bunch.

When a TVC is made, it's necessary that the characters possess some coherent properties of the product. The two youngsters in the TVC are cool, trendy, fashionable and young…possessing the exact qualities that position Fastrack as a product for the nex-gen shoppers.

Also, the easiest way to reach out to the viewers is humour. The TVC has a tinge of humour in it, maybe along with a pinch of sarcasm. And this sarcastic humour is what enthralls the viewers completely.

Well Ad Pick is enthralled too. Bravo!!!.

Agency: Madison
Running time: 35 seconds
ITV rating: * * * * *