Zarina Mehta predicts return of the aggressive heroine

Posted on 23 July 2003

Tulsi is on her way out. Or so UTV director Zarina Mehta believes.

The next two years, said Mehta recently at a workshop on gender representation in media, will belong to comedy and the return of the aggressive heroine on television. "In the early days, we had the rebel female, so well typified by Shanti. From 2000 on, we were inundated with the wife with the adulterous husband, from where we progressed to characters with shades of grey (Saaya was a good example).

The last two years however, have belonged to the do gooder Tulsi and Parvati stereotypes, says Mehta. The last two years have also seen the straitjacketing of female characters, both in terms of clothes and moral values. "The heroine has constantly been under the magnifying glass," she says.

Soaps like (Balaji's) Kyunki and (UTV's) Bhabhi, on the other hand, have ridden the crest of the wave as they have struck an emotional chord with viewers, for want of better choice. The elderly, for want of company, are increasingly left alone with the television and derive satisfaction in viewing serials where the grandparents enjoy benefits they don't in real life, points out Mehta.

Countering criticism of soaps that play out ideal families, Mehta cites the example of UTV's Kehta Hai Dil, a weekly on Star Plus that started out with a storyline replete with realistic characters including a career oriented doctor with a policeman for a husband. The plot didn't work and the TRPs faltered till the production house turned the storyline around and converted it into a family drama.

 

 

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