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MUMBAI:
Delhi’s 100 Chartbuster Station - BIG 92.7 FM has launched
yet another innovative campaign – ‘Back to Bachpan’
on the eve of Children’s Day. The campaign will run from 5
November and will culminate on 14 November with a gala on-ground
activity. The ‘Back to Bachpan’ campaign will have RJ
Neeti, Nitin and Jiah forming three groups – ‘Power House’,
‘Chal Kat Le’ and ‘Chillax’ with the listeners
& playing interesting games.
BIG
FM has conceptualised this campaign to give a memorable childhood
experience to all its listeners and give them some refreshing moments
which they would cherish forever. The groups formed by the BIG RJs
will have 25 members in each and will play interactive games in
each of the shows. Playing along the 100 Chartbuster format, the
participants would be asked some funny questions for which the participants
need to respond by singing a 100 Chartbuster song.
The
10 days long campaign will culminate on 14 November when BIG RJ
Groups will come together and contest amongst each other to win
the ‘Monitor’ of the class title. The musical evening
will have some great fun activities with RJs. The participants will
be made to do things which one can imagine doing only during the
childhood and this is what every participant will be looking forward
to.
Speaking
about the plans for celebrating Children’s Day, Ms. Manisha
Tripathi, Station Director, BIG 92.7 FM- Delhi said, “ At BIG
92.7 FM, we try and impact the lives of our listeners in innovative
yet entertaining ways & what better way than this to re-live
the days gone by. At BIG 92.7 FM we understand that these simple
pleasures of life truly make a BIG difference. We intended to gift
our listeners some special moments bringing smiles on their faces.
Like always, we will ensure that we give a fun-filled & interactive
campaign for our listeners to cherish.”
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