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MUMBAI:
The moment is finally here! In a matter of days, B-schools and management
aspirants will have the most definitive yardstick to compare B-schools
in India. India's leading business news channel CNBC-TV18, along
with leading management portal MBAUniverse.com and global research
agency TNS, is ready to announce the CNBC-TV18 'A List of B-Schools'
on Saturday, November 8, 2008. CNBC-TV18's "A List of B-Schools"
('A of B') is India's definitive guide and most comprehensive search
ever for excellence in management education.
Bedrocked
on a robust dual methodology and accessing all stakeholders, including
students, prospects, alumni, corporate recruiters, headhunters and
management intelligentsia, CNBC-TV18's "A List of B-Schools"
reflects both popular opinion and rigorous performance indicators
in its construct. To achieve a balanced perspective through an encompassing
methodology, the "A of B" was bifurcated into 2 parallel
research exercises. One part of the initiative was a PERCEPTION
STUDY addressed to over 7500 students, alumni, recruiters and headhunters
who were asked about their preferences in management education.
The second aspect was a DATA BASED STUDY basis quantifiable data
& category relevant performance indicators, as provided by over
60 participating b-schools. The 'A of B Ranking' has drawn wide
support from B-schools, Recruiters, MBA-students, Alumni and MBA-aspirants.
With
participation of 70 premier B-schools, including the IIM's and over
7500 stakeholders, CNBC-TV18'S "A LIST OF B-SCHOOLS" is
one of India's largest and most comprehensive B-School ranking exercise
ever.
The
B-school Ranking will be unveiled during the second episode of the
CNBC-TV18 special series on the rankings, aptly named, the "A
list of B Schools". The series is power packed with insights
on key trends in management and views from business leaders, field
experts, star MBA students and campus life and the rankings episode
will be aired at 1.30 pm and 7 pm on November 8. The series will
be followed by a special "A LIST OF B-SCHOOLS" handbook
published and distributed across the leading bookstores in the country
including chains such as Landmark, Crossword etc. Advance orders
are currently on for the same. For advance orders: SMS AB to 52622
Or log onto www.moneycontrol.com/bestsellers
To
accomplish this mammoth research exercise, research teams were sent
out to close to 100 B-schools across the country to conduct a data-intensive
survey seeking responses and validations from B-schools on over
20 parameters. Alongside, as part of the study, an online perception
survey was also carried out where students, recruiters and alumni
voted for their preferences in management education. The survey
was hosted by MBAUniverse.com.
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