Radio City 91.1FM scores lead in the advertiser's preferred audience Leads FM in Mumbai with highest TARP in SEC AB

MUMBAI: The numbers have spoken and Radio City 91.1FM scores the lead in Mumbai. Taking on the ace position, Mumbai's Radio City 91.1 FM rules FM radio in Mumbai in the advertiser's preferred audience SEC AB. Mumbai's Radio City 91.1FM has come up triumphant with Radio Audience Measurement (RAM) showing an uncontested leadership in its focus target audience of SEC AB with a TARP of 1.6 and time spent listening (TSL) of 5.05 hours in Week 44 of RAM data. (Refer Data Table 1 below). This is consistent with Radio City's lead in SEC AB 12+ with the highest TARP of 1.8 and TSL 5.18 hours in RAM Week 43 data.

The four-week average (Week 41-44) data also has Radio City leading in SEC AB 12+ with a TARP of 1.7. (Refer Data Table 2 below). This is consistent with Radio City's lead in SEC AB 12+ with a TARP of 1.8 in the four-week average (Week 40-43). FM radio's music experts, Radio City 91.1FM has consistently focused on playing melodious music further to an in-depth research and understanding of its target audience. This investment in understanding the listener has paid off as Radio City 91.1FM rules FM radio in Mumbai with the highest time spent listening (TSL) and TARP in the SEC AB category.