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MUMBAI:
BIG 92.7 FM, India's No. 1 FM Station, has come forward to improve
the traffic conditions in the city of Kanpur, thus living the brand
promise 'Suno Sunao, Life Banao! and impacting lives of citizens
positively. BIG 92.7 FM along with the Traffic Police - Kanpur,
has initiated the - 'TRAFFIC MONTH-NOVEMBER 2008' - a drive in the
city to educate the people about the traffic safety norms. The month
long activity commenced on November 1 and will end on November 30,
2008.
The
inauguration saw, the SSP of the City - Hari Ram Sharma along with
RL Verma (SP Traffic Kanpur) inaugurating the Traffic Month with
a green card camp for two wheelers. As a part of the traffic month,
green card camps will be organized at various locations across the
city along with hosting traffic awareness workshops at different
schools. Also, a BIG traffic awareness rally will be organized by
officials of the Traffic Police department wherein NCC cadets along
with BIG 92.7 FM's RJs will be out rallying for the cause.
Speaking
on the occasion, Manav Shankar, Cluster Head (UP- East), BIG 92.7
FM said, "It has always been BIG 92.7 FM's endeavor to ensure
that we positively impact people's lives and this initiative is
an extension of the same. The Traffic Month has two different motives
- first, to spread awareness about road safety rules and legal laws
and second to educate school children about road safety issues related
to overloaded auto-rickshaws, general rules for school buses etc.
I am grateful to the Traffic Police Department for their support
and am confident that together, we will be able to make a difference."
Speaking
on the occasion, RL Verma, SP Traffic Kanpur said, "Traffic
conditions in the city need to be improved. People in city are either
ignorant about the traffic rules or don't care to abide by them.
In this month long activity we will try to make people responsive,
aware and finally responsible towards traffic laws. Our idea is
to educate people that traffic laws are for their own benefit in
a manner which appeals to them emotionally. Radio Stations are extremely
effective to communicate this message, given its high penetration
in the city and we are happy that a corporate like BIG 92.7 FM has
come forward for this month long initiative."
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