I
t's going to be a very profitable year for the media.
The electronic media would grow bigger. The print
media, which is dying, will be revived. India is no.3
and Bharat is no 6. Since 2004 is No 6, both 3 and
6 will gel with 6 beautifully. So rest assured, a
perfect smooth sailing is on the cards.
What
about the programming front? It is a year for
love, fun, frolic and entertainment, since it's the
year of Venus- the planet of love. Thrillers, horror
shows, ghost stories should guard themselves against
failure. Reality shows should not be attempted. What
would definitely do well is romance.
The saas bahu shows will remain, but care should be
taken to show less hatred, backbiting and jealousy.
The focus could be on love triangles. Comedy would
do okay, but only if the subject is either lovers
or married couples. Shows should focus on softer elements
like peace and harmony in general.
On
the advertising front: Many advertisers, who earlier
shied away from the small screen, will now come forward
and realise that it is an investment worth making.
Amitabh Bachchan, Sachin Tendulkar and Shah Rukh Khan
would do exceedingly well by grabbing a large number
of TV commercials. That might eat into the share of
small-time models.
Big
B is ruled by Venus, which is 6, and Neptune, which
is 7. 2004 is 6 and this year Bachchan is 61, which
means 7. He would turn anything that he endorses into
gold.
However,
Bachchan will not do well in his revived ABCL, now
AB Corp. His maiden project Ranveer will bite
the dust. Actually, he should stay away from all businesses
and simply concentrate on cinema and television. Television
began his revival with KBC and it would continue to
build up his funds by ads. But it is unlikely that
KBC, with him as the anchor, will be revived.
He shouldn't even bother, because KBC is not
favourably placed on the numerological charts as far
as its second innings is concerned. It would be a
mistake, if he does.
Will
Ekta Kapoor still be the Queen B? Ekta Kapoor's
serials would continue to hog the limelight. Kyunki...
and Kahaani... will enjoy a decent run
till the end of 2004. I think they have luck and stars
in their favour, so much that they would go on till
Ekta wants them to. Jassi Jaissi Koi Nahin
will sustain the viewership. It might have seemed
that it took off due to the aggressive marketing strategies,
but let me tell you that we put the extra 's' in 'Jaissi'
without which the serial would have crashed.
Deeya
Singh had consulted us on this show. It would have
been a non-starter had it been without the extra 's',
since it totalled to No.7. But now it is on a materialistic
number - No.1.
But
Kahiin To Hoga will enjoy a better run than
Jassi. With the extra 'i' in Kahiin,
is equipped to rival Kyunki...'s popluraity.
Even Des Mein Niklla Hoga Chand will continue
to be popular, as we added the extra 'l' in Niklla...
after Star Plus had told Aroona Irani in no uncertain
terms to do something drastic about it because it
was not working.
But
that doesn't imply that shows, which have not been
spelt by the Jumaanis will go bust in 2004. If any
competent numerologist has spelt the name, the show
will definitely see success. We have not spelt Saara
Akaash, although many people assume that we have
a hand in adding the extra 'a' in both words. Yet
Saara Akaash is doing fairly nicely, that
obviously means that someone who knows his job has
done it.
Our
spellings do not 'guarantee' success come what may.
We gave the spelling Sanjivani - A Medical Boon,
earlier it was spelt Sanjeevani. We had named
it keeping the medical backdrop in mind. Now, the
medical backdrop is hardly to be seen. So, it might
suffer unless some changes in its script are made
soon.
The
naming of a show is done on the basis of its theme.
If the theme is of war and you name it in such a way
that it comes on a love number, it is sure to be doomed.
This happened in Subhash Ghai's super flop Yaadein.
The film was a love story, but the numerology added
up to a war number.
What
about channels: I am yet to study this, but as
of what I know, Star Plus will remain the King in
2004, as it has come on a fortunate number. Sony will
do much better than 2003, but the credit should go
to the new entrant in their organisation - Tarun Katial.
Katial is a smart guy. Apart from being very nicely
placed on the numerological calculations, he has the
grey matter to dish out appealing content and safeguard
against bad omens by sending the producers to us for
a spell check on the names of their serials. That's
what he and even Peter Mukherjea used to do when he
was in Star Plus, and I am sure he'll keep up this
practice now in Sony where he has joined recently.
Katial's stars had a big hand in Star being where
it is today. He is a No 7 and Sony is 7. Katial will
do wonders for Sony. 2004 will be a beginning towards
real success for Sony. Sahara will not do well in
2004 because it has come on No 9 which is the number
of Saddam Hussein. It's a fortunate number marred
by foolishness of some other people.
And Production houses: Balaji Telefilms will
continue to prosper, Cinevistaas would do well especially
in films, we wouldn't be surprised if the hero of
their forthcoming film Garv, Salman Khan, bags
an award for the Best Actor of 2004. Aroona Irani
will have a good year, her Tum Bin Jaaoon Kahan
will rise in TRPs though even now it's not doing too
badly.
UTV has done well in 2003, but we don't see much laurels
coming their way in 2004. Aaj Tak has always done
wonderfully and no news channel can come anywhere
near it in 2004.
Zee
TV is not happening. Considering the popularity of
the channel, TBJK is not doing badly at least.
Numerology cannot start making people switch on to
a particular channel. It is not as if the channel
isn't clicking because most of their serials are not
spelt with numerology method. Remember, astrology/numerology
and quality-work go hand in hand. Star Plus came up
because of some wizards like Ekta Kapoor and Tarun
Katial who continuously burnt midnight oil to come
up with amazing ideas.
How
will actors fare? Among the newcomers, Sai Deodhar
is the most favourably placed. She is a No.3, which
blends with 2004 which is No.6. Tina Parakh and Rajeev
Khandelwal are being talked about quite a bit, but
they will have an average year. Aamna Shariff holds
promise but she quickly needs a change in spelling
if she desires to move on to greener pastures, else
she might fade away after Kahiin To Hoga. The
surprise packet is Aamir Khan's brother, Faissal Khan,
who has made an entry into television. I expect him
to even get married this year.
Of
the established actors, Gurdip Kohli who lately changed
the 'ee' in her name to 'i' after consulting me, should
guard herself from getting carried away. She is getting
lots of film offers but should stick to TV only, else
she'll become another Amarr Upadhyay. Her counterpart
in Sanjivani - A Medical Boon, Rupali Ganguly,
will not have a good year. Nothing much for her co-star
Mihir Mishra either.
Will
Smriti Z Iraani do well in politics? Well, I think
she will do fairly well. She has the courage to pitch
herself against Sonia Gandhi. But I can't predict
beyond that.
Saakshi Tanwar is one of the most talented girls in
the TV industry today. Unfortunately, she has adding
an extra 'a' in her name. She needs to remove that
extra 'a' immediately if she wants to put her house
of 2004 in order.
Among
the senior actors, a good year lies ahead for Ronit
Bose Roy, Cezzane Khan and Hussain. They will not
lose their popularity. Cezzane and Hussain spell their
name pretty correctly. It would be a great year for
Ronit in particular. We advised him to start using
his middle name 'Bose'.
It
will however be a lacklustre year for Aman Varma,
another case of good 2003 but not-a-great 2004. This
guy needs to change his spelling if he wants his 2004
to be good and wants to build on his name in years
to come.
Raveena's serial Sahib Biwi Aur Ghulam has
not come on a favourable number. But Sreedevi's Malini
Iyer has. Malini Iyer will provide some
respite to Sahara, but still, Sahara will not have
much to celebrate about.
What
about new Shows: Manish Goswami's Ajnabeey
and Araddhna, Sapna Bhattacharya's Purab
Aur Paschim and Aroona 's Zameen Se Aasman
Tak would be fairly good. Plus Javed Jaffrei is
producing a show calling JBC which is a spoof
on news, it will be telecast on Aaj Tak.
What
about Stocks: Stocks related to entertainment,
media will do very good. The index on the whole will
be nicely placed. No major crashes. Reliance Infocomm
is a dark horse,
Lastly:
The title 'India' is just good for the country for
it comes on the less fortunate number 3. It should
be 'Bharat' for more progress for it comes
on no. 6. Then the entertainment industry or any other
would do many folds better.
If
one may recall, Pune was not at all doing well when
it was spelt as Poona. Now Pune is doing extremely
well economically and also in other spheres.
(Disclaimer: The views expressed here are those of
Sanjay B Jumaani and indiantelevision.com need not
necessarily subscribe to the same)
