Indiantelevision.com > AdEx India Analysis > Snapshot on Life Insurance advertising on TV in 2007
 
 
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Snapshot on Life Insurance advertising on TV in 2007

(15 January, 2008)
 

Key Findings:

  • Life Insurance players acquired 80 per cent share of overall TV advertising of the Insurance sector in 2007.
  • Life Insurance advertising grew by 72 per cent during 2007 compared to 2006.
  • Life Insurance advertised maximum during Q1 across 2006 and 2007.
  • LIC took the top slot among the players of Life Insurance on TV in 2007.
  • Birla Sunlife Children's Dream was the top brand in the new brands list on TV.

Share of Life Insurance (Life Insurance versus Other Insurance).

  • The overall TV advertising was shared by Life Insurance and Other Insurance in the ratio of 80:20 during 2007.

Volume Growth in Life Insurance sector.
  • Television advertising of Life Insurance grew by 258 per cent in 2007 as compared to 2004.

Quarterly advertising of Life Insurance sector.
  • Life Insurance advertising increased by 30 per cent in the first half of 2007 as compared to second half of the same year.
  • Life Insurance advertising dropped by 41 per cent in the fourth quarter compared to the first quarter of 2007.

Private versus Public Insurers on TV during 2007.
  • Private Insurers lead with 78 per cent share of overall advertising of Life Insurance sector on TV during 2007.

Rank shift of top Life Insurers in 2007 during 2006.
  • LIC and HDFC Standard Life Insurance Co. Ltd switched their ranks in 2007 compared to 2006.
  • Compared to 2006, Bharti AXA Life Insurance Co and ING Vysya Life Insurance moved up maximum places to be in the top 10 list of 2007.

Top 10 Life Insurance brands on TV.
  • HDFC Standard Life Children Plan lead with 8 per cent share followed ICICI Prudential Life Insurance and Bharti AXA Life Insurance with 7 per cent and 6 per cent share, respectively, during 2007.
  • Top 10 brands were a mix of five brands of Life Insurance, and three of the brands belonged to the Pension Plan.

New brands launched on TV in 2007.
  • Birla Sun Life Children's Dream was number one Life Insurance brand to be launched on TV in 2007.

Genre usage for Life Insurance advertising.
  • Maximum Life Insurance advertising was done on Regional GEC followed by Hindi News.
  • Among the News genres viz. Hindi, English and Regional News channels took second third and fourth slots respectively during 2007.

Zone-wise advertising share of Life Insurance.
  • In the regional ad pie, South zone channels acquired 15 per cent share of advertising.

Watch out for forthcoming interesting analyses in future.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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