Indiantelevision.com > AdEx India Analysis > : Snapshot on TV Advertising in 2007 - Part 1
 
 
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Snapshot on TV Advertising in 2007 - Part 1

(29 January, 2008)
 

Key Findings:

  • 31 per cent growth in TV ad volumes during 2007 compared to 2006.
  • Food & Beverages sector leads in TV advertising during 2007.
  • HUL maintained its first rank in the top 10 advertisers list on TV across both the years 2006 and 2007.
  • TV advertising at its peak during the last quarter of 2006 and 2007.

Volumes growth in TV advertising.

  • TV ad volumes saw a tremendous growth of 126 per cent during 2007 compared to 2004.

Share of sectors in TV advertising.
  • Top 10 sectors constituted 58 per cent share of TV advertising during 2007.
  • With 14 per cent share F&B had the largest share of TV advertising, followed by Personal Care/Personal Hygiene and Services with 9 per cent and 6 per cent share, respectively.

Sectors having maximum advertising growth on TV.
  • Among all the sectors, Telecom/Internet Service Providers has seen maximum advertising growth of 105 per cent on TV, followed Computers and Services sector with 79 per cent and 68 per cent growth during 2007 over 2006.

Positioning of top 10 categories on TV.
  • Only the Two Wheelers category maintained its rank in 2006 and 2007.

Top players on TV in 2007.
  • Bharti Airtel Ltd under Telecom/Internet Service Provider and Coca Cola India Ltd, Pepsi Co and Smithkline Beecham under Food & Beverages sector made it to the top 10 list of advertisers on TV during 2007.
  • HUL, Reckitt Beckiser (India) Ltd and Paras Pharmaceuticals Ltd were the top three advertisers on TV during 2007.

Rank shift in top advertisers in 2007 during 2006.
  • Six out of the top 10 advertisers of 2007 have seen a positive shift in their ranking compared to 2006.
  • Bharti Airtel Ltd and PepsiCo jumped maximum places to be in the top 10 list of advertisers on TV in 2007.

Quarterly TV advertising.
  • 15 per cent more advertising during the second half of the year compared to the first half in 2007.

Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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