Overview
of Cellular Phone Services advertising on TV during January-May 2008
(1 July, 2008) |
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| Key
Findings: 
TV advertising of Cellular Phone Services has seen growth of two times during
January - May 2008 compared to January - May 2007.- Regional
Channels accounted for 30 per cent share of overall Cellular Phone Services advertising
on TV.
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'Vodafone Essar Ltd' topped in Cellular Phone Services advertising on TV during
January - May 2008.
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'Virgin Mobile' topped the chart of new Cellular Phone Services advertised on
TV during January - May 2008.
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| Share
of Cellular Phone Services in Telecommunications services on TV. |
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'Cellular Phone Services' had the largest share of 90 per cent under Telecommunication
Services advertising on TV during January - May 2008.
Volume
Growth of Cellular Phone Services on TV during January - May 2008. |
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During January - May 2008, advertising of 'Cellular Phone Services' grew by two
times on TV compared to the same period in 2007.
Contribution
of Segments of Cellular Phone Services on TV during January-May 2008. |
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During January - May 2008, advertising of 'Cellular Phone Services' on TV was
maximum under 'General' segment followed by 'Prepaid' services and 'Postpaid'
services.
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| State
wise contribution of Cellular Phone Services on TV during January - May 2008. |
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During January - May 2008, advertising of 'Cellular Phone Services' on National
and Regional channels in the ratio of 70:30.
- Top
three states that had contributed maximum in overall advertising share of 'Cellular
Phone Services' on Regional channels were 'Tamil Nadu', 'West Bengal' and 'Andhra
Pradesh'.
Key
advertisers of Cellular Phone Services on TV during January - May 2008. |
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- 'Vodafone
Essar Ltd', 'Bharti Airtel Ltd' and 'Reliance Communication Ltd' were the Top
three advertisers of 'Cellular Phone Services' on TV during January - May 2008.
New
Plans of Cellular Phone Services advertised on TV during January - May 2008. |
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During January - May 2008, 'Virgin Mobile', 'Vodafone Customer Care' and 'Virgin
vBling Phones' were Top three new brands of 'Cellular Phone Services' launched
on TV.
Celebrity
endorsement for Cellular Phone Services on TV during January - May 2008. |
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'R Madhavan' leads with 24 per cent share of overall Celebrity Endorsement ad
volumes of Cellular Phone services on TV, closely followed by 'Abhishek Bachahan'
with 23 per cent share during January - May 2008.
- 'Vidya
Balan' was at third place with 20 per cent share of overall Celebrity endorsement
ad pie of Cellular Phone Services on TV.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
